Reflections on discriminant validity: Reexamining the Bove et al. (2009) findings

Bove, Pervan, Beatty and Shiu (2009) develop and test a latent variable model of the role of service workers in encouraging helpful behaviors by customers towards the service business (OCBs). Farrell (2010) questions these findings due to an incorrect application of the Fornell and Larcker (1981) discriminant validity test. The authors respond to Farrell's criticism by discussing the options available for assessing discriminant validity, the current use of these options in top journals, the underlying assumptions of these assessments, and the appropriateness of the alternative assessments under different types of situations. Finally, the authors address the specific concerns raised in Farrell (2010) in regard to Bove et al. (2009).     

中原地区民间服饰刺绣的艺术风格研究

通过对中原地区民间刺绣的色彩、造型艺术和工艺技法的深入研究,展现了民间刺绣独特的色彩应用理论,夸张多变的造型和工艺上独到的艺术风格,为民间刺绣的现代应用指明方向。     

开展数学建模活动,提高学生创新能力

结合我校参加数学建模竞赛的具体实践活动,阐述了数学建模在培养学生综合运用知识与解决实际问题的能力中的重要作用,给出了我校在数学建模竞赛过程中的具体做法,论证了开展数学建模竞赛活动对推动高等院校数学教学体系、教学内容和教学方式改革的重要意义。     

论电视艺术中的光线与造型

光线是电视艺术的基础,没有了光线也就没有了电视艺术。在电视艺术创作中只有充分认识光线的性质,了解直射光、散射光、顺光、侧光和逆光带来的不同视觉效果,才能充分发挥光线在表现时空、刻画人物、强化环境气氛中的造型作用,为电视艺术创作服务。     

煮糖过程建模

对某个系统进行有效的控制，必须要定量、准确地分析该系统的特性，弄清表征该系统特性的各物理量之间的关系，而这种关系的定量表达式，被称为该系统的数学模型。文章运用蔗糖结晶理论，建立了比较合理的数学模型，这种模型建立的要点在于结晶质量的计算。     

Volatility Spillover in Regional Emerging Stock Markets: A Structural Time-Series Approach

Volatility spillovers among the stock markets of Bahrain, Kuwait, and Saudi Arabia are investigated using the concept of stochastic volatility and structural time-series modeling. The results reveal volatility spillovers, in which the Kuwait market plays the major role. It is also found that volatility in one market cannot be explained fully in terms of volatility in the other two markets, but that, out of the three markets, the Kuwait market seems to be the most influential. Some explanations are put forward for why this is the case.     

Integrating expected coverage and local reliability for emergency medical services location problems

Daskin's MEXCLP model [Daskin M. A maximum expected covering location model: formulation, properties, and heuristic solution. Transportation Science 1983;17:48-70] was one of the first efforts to capture the stochastic nature of emergency medical services (EMS) location problems within a mixed-integer formulation. With their subsequent introduction of MALP, ReVelle and Hogan [The maximum availability location problem. Transportation Science 1989;23:192-200] offered two key advances, local vehicle busyness estimates and the α-reliability objective. While these constructs have influenced many subsequent EMS location models, they have been subjected to relatively little empirical analysis. To address this, we introduce the LR-MEXCLP, a hybrid model combining the local busyness estimates of MALP with the maximum coverage objective of MEXCLP. We then solve a series of problems with all three models and employ simulation to estimate aggregate service levels. We find that LR-MEXCLP leads to modest but consistent service gains over both MALP and MEXCLP. These results support the merits of local busyness estimates, but they also suggest that the α-reliability objective may be inappropriate when seeking to maximize aggregate system response capabilities. More generally, our research underscores the utility of (a) linking modeling assumptions and goals with real-world application contexts, and (b) employing simulation or other techniques to validate theoretical results.     

Spreadsheet Modeling for the Classroom: The Value of Position on the Web Page

ABSTRACT

This article focuses on the authors' experience with a little-used quality of spreadsheets–the ability to construct spatial models. The article follows the development of a Web page layout model for classroom use. The model presents students with the problem of balancing out value of position, color, movement and other input factors in developing overall Web page strategy.     

The Retailer's Perspective on the Link Between Logistical Resources and Perceived Customer Loyalty to Manufacturer Brands

The objective of this study was to investigate the relationships between logistics and brand‐related resources, and assess their impact on the retailer's perceptions of customer loyalty to manufacturer brands. On the basis of theoretical underpinnings of the resource‐based view, this study explores the relationships among four main variables: (1) variety of collaborative logistics technologies shared between retailers and manufacturers, (2) manufacturer's logistics operations quality provided to retailers, (3) retailer's brand differentiation orientation, and (4) retailer's perceptions of customers loyalty to manufacturer brands. An online survey was conducted on 313 senior marketing and supply chain managers from retailer firms. The results of the structural equation analysis support a mediated relationship between logistical resources and perceived loyalty to manufacturer brands. The retailers believe that shared logistics technologies enable manufacturers and retailers to offer higher levels of availability and visibility of preferred brands to their end‐user customers. In turn, the end‐users become more confident with their decisions to repurchase the same brand offerings.